Instagram has as many as 700 million monthly active users and this in itself is a proof of the kind of scope which this social networking site has. But, if you are looking to really get the most out of Instagram, it is important to post the kind of content which will engage the readers and force them to interact. Let us see some of the best way by which you can really increase your Instagram engagement.

1. The best of hashtags

When you are looking to make the most of Instagram, remember that you need to tap the most out of hashtags. If you are regular with Instagram, you must have seen that most users tend to have a flood of hashtags with their post. The reason is that hashtags can help people who don’t even follow you spot your posts. They might even end up being your followers as well.

Ideally, we would recommend having a unique hashtag for your business so that your followers can simply use the hashtag to find all your posts under one single tab. Also, with the right use of hashtags, you can find what is trending in the industry and can cater to the right niche of customers as well.

2. Create the right Instagram engagement drive

It is really important to create a good engagement drive when it comes to Instagram. When you are looking to increase your followers and reach, you should try and strike a conversation. The more you engage with others, the more they are likely to engage with you. So, if you need a lot of likes and comments on your post, you will need to devote time to explore other posts on Instagram and interact with them too.

3. Know the basics of promotion

You should know how to best promote yourself. It is really important to maximize the reach of your business and when you are relying on Instagram, you will have to promote your Instagram page on other social networking sites. You should target the right kind of sites and then set out to promote your page. If you can bring in more followers or even share your Instagram posts on sites like Facebook, it will surely contribute to better website response as you may find a lot of people visiting your posts in that case.

4. Cross- features work like magic

When you are looking to increase the kind of engagement you get on your posts, you should definitely try out cross-feature. It is important to feature other people on your Instagram account and be hopeful that they too will feature your posts. This is a great way to mutually build your followers, readers and get a lot more engagement. This can be mutually beneficial to both the involved parties. Further, you could also hold contests and giveaways and do a feature accordingly as this too will help you out.

5. The content

We saved the best for the last. Remember, no matter what you do is just an additional incentive. You have to fix your focus on the content. There is no way you can fiddle with the content and use a blend of other strategies to push your popularity. Until and unless, your Instagram handle is backed with the right kind of content, it will be hard for you to get the right number of followers. So, spend some time surfing the web, making the right plans and strategies and curate the best kind of refreshing and engaging content which you need to post.

6. Sponsored posts

Finally, when everything else has been done, you can choose to sponsor your posts. Paid organic methods of promotion are known to reap the right kind of results and this can help you substantially. If you have money to spare, you should definitely look out for ways by which you can make the most out of organic engagement method. In paid form of marketing, the ads pertaining to your posts will be shown to the target customers who are most likely to be interested in your business. There are a lot of different ways by which you can tap the most out of sponsored posts.

These are some of the methods which you can use for the sake of driving the right kind of engagement when it comes to Instagram. Do your bit and then wait to see how your Instagram page turns out to be productive enough that can help you improve your business as well. In today’s online age of marketing, having a sound online presence is absolutely must for the sake of improving your sales level.

So, start to implement one or more of these methods today!

Learn how to make Instagram Sponsored Ads here

The post 6 Striking Methods By Which Small Businesses Can Increase Their Instagram Engagement appeared first on Serped Solutions.

If you manage to publish content regularly and have a stream of meaningful content on your blog, you are likely to generate healthy ROI. There are umpteen people who publish blogs but not all of them know the driving reasons why they need to do so.

If you want to maximize your ROI via blogging, there are a lot of different steps you need to follow. Here, we will be throwing light on some of them which is sure to create an apt difference.

The Schedule

Ideally, you need to have some kind of schedule planned in mind. You should have a goal of publishing at least 2 new posts every week.

Now, when you are writing posts, there are a few pointers you need to keep in mind too.

The headline: You should make it a point to have compelling headline for the post. The headline decides the number of hits and the bounce rate too.

The multimedia elements: It is important to have the right kind of images and photos embedded in the articles. Plain unstructured text can be a huge turn off for the readers.

Linking: Try and use both outbound link and even internal resources as they tend to make an article complete.

Fine tune the audience: You should try and gauge your target audience and then fine tune your writing in way that you cater to the right audience.

Logical keyword padding: You should make it a point to embed the right kind of well-researched keywords. Make sure that you do it in human readable format and do not over-stuff it either.

The Marketing

The next thing you have to take care of is the kind of marketing you indulge in. You should target the social media sites and set aside a budget for the marketing of your content in an impeccable manner.

Setting a Social Sharing Schedule

Ideally, it is best advised to develop a social sharing schedule. This way you can channelize the right kind of posts on most of your social networking websites.

Try and find which platforms are most suited for all your posts. You need to study your audience and then share your posts on each of the platforms. Once you have done that, you should try a little experimentation from time to time. You can make use of marketing automation software to fine tune the schedules and leverage the most out of it too.

The Linking

Just like we mentioned, your articles should have both internal as well as outbound links. This is crucial on many levels. Let us see the details.

Internal linking: This definitely aids in smoother and better navigation on your website. You will also be able to improve the ranking power of your website because one of the good seo practices is to ensure that your pages show deep internal liking. You can also find a good information hierarchy on your website too with the use of internal linking.

Outbound links: Make it a point to link your website to other sites also. This ensures that you can connect with other like-minded sites and it could influence your socializing power too.

Inbound links: These are the links which other websites have and they direct to your pages. If you can get inbound or backlinks from high quality sites, it can improve your SEO results tremendously.

So, use these strategies and you are sure to drive a much better ROI simply by the power of blogging. In this age of content marketing, this is one of the most lucrative passive earning opportunities in the market.

The post Best ways to Driving ROI through blog posts appeared first on Serped Solutions.

Hence, brands are left nothing to do but to opt for paid ads or look for some other strategies which can maybe work its magic. While the first is an option you can always fall upon, why not brainstorm something that falls into the second category!

This is why we are here with 7 of the best tools which are sure to amplify the reach of your organic content. Of course, you will need to zero in on the right niche as well, but then again something is a good start.

PiktoChart

We all know how much infographics are increasing in popularity these days. They turn out to be one of the most effective B2B marketing tools because they come in handy for busy decision makers. PiktoChart is mainly an infographic maker wherein you will find endless pre-designed templates.

Choose from the templates and then make use of the easy editor to create beautiful informative infographics.

BizSugar

It is mainly an online community which encourages bloggers business owners and even entrepreneurs to interact with each other, share and even curate content. This community can be smartly used to expand the kind of reach which your content has and you can also get more traffic to your websites too.

Based on the community votes, the best content would be featured on the homepage. You can also use this community to improve your networking and come up with mutually beneficial strategies.

ViralContentBee

Built on the quid pro quo logic, this platform mainly helps you create content and share other people’s content, hoping they will return the favour.

Every time you share someone else’s post, you will be given share credits which will make your projects ready to be shared too.

DrumUp

It is mainly a content marketing tool which also serves as a multi-purpose social media. It comes packed with too many useful features which have helped you increase the reach of your content.

You can save the best posts in your libraries and use the auto post or even repeat schedule feature so that you can increase both the page views and the visibility. With the help of keyword based content curation, you can promote the content organically and help it reach other users too.

Do keep an eye out for the employee advocacy module of this tool.

Brand24

A social media monitoring tool, Brand24 can be mighty useful when you put it to the right use. You can set up the right kind of alert for the keywords that are related to the niche and you could also participate in different conversations pertaining to your post.

Ideally, customize the tool in a way that every time someone has a question pertaining to the content you specialize in, you can answer them and get your post noticed.

Hashtagify

Owing to the excessive use, the importance of hashtags had died down at one point of time.  With Hashtagify, users can analyze which hashtag would help promote their content and can fetch the right kind of visibility.

LinkedIn publishing

While a lot of people underestimate its power, the publishing platform by LinkedIn can be used to get your content noticed not just by your network but the secondary connections too.  Ideally, put emphasis on the kind of title you are using as this will get you more hits.

As LinkedIn is more of a professional website, curate content which is in tandem with the majority of users. They are likely to do well.

These are some of the different ways by which you can maximize the reach which your content has. Of course, the final optimization and customization of the tools will have to be done at your end.

With a blend of these tools, you should be able to avoid the bottleneck and get your content noticed

The post 7 Of The Best Tools To Improve The Reach Of Your Organic Content appeared first on Serped Solutions.

More Focus on Content Relevance:

Internet is filled with irrelevant stuff. When you are developing fondness about a brand, you want to know unique and relevant things about it. Improved personalization for audience is a fundamental trend in the social media trends.

With the evolvement of social platforms, the analytics tools will become comprehensive and fruitful to the brands.

These are talks of the past when all your website required was tons of content posted on it to induce customers because now, all they really want is the relevance to the subject.

More Selection Savvy

Both snapchat and Instagram share common featurettes with very little to differentiate. However, the reach of each platform varies significantly. The Instagram stories has massive reach and influence,if compared to its opponent.

Snapchat is popular among younger demographics. But, as more and more software come up-shore with their overlapping features, it is becoming difficult for the brands to invest in the right model.

Make your selection wisely by ensuring the strengths of each software and how it suits the audience.

Enlarge Social Listening for Creating Marketing Metrics

The marketers are more interested in hawking on the strategies that their competitors are making and implementing. On the contrary, what they should be doing is to listen more on how the audience is reacting to these strategies.

In a survey conducted at Brand24, it has been noticed that almost 14,000 searches started with “can anyone recommend” and 30,000 started with “where I can buy” but the questions hardly received any responses from the brands.

It is important to listen to the questions and create strategies around them. By having such insights on what customers wants to know, you can potentially improve the marketing strategies.

Exceeding Involvement of Video Based Content

Over some 3 years, the fashion of video advertisements on social media has paced. And it will keep growing as per the latest social media trends.

Take Facebook for instance, the involvement on the video ads is way higher than pictures or content pieces. People take more participation, like the videos, share their comments and from there, a whole new demographic of collecting valuable customer feedback is opened.

Facebook Becoming All About Mobile

As per a basic assessment, FB will be used by 59% of users via mobile phone by the end of 2020. It is completely undebatable that FB is still the leading social media platform, entertaining major global population. And, the excessive reach has persuaded the company to become wholly mobile friendly to promote the social media usage in longer run.

Chatbots Making Customer Service Faster

The vivid and comprehensive internet infrastructure has made people impatient in wanting and getting things done. At the same time, the customer service is also expected to be rendered spontaneously.

The chatbots is shrinking the distance between customers looking for service/help and brands willing to provide the service. The trend of chatbots will magnify in 2018, make it more accessible for the customers to reach the brands.

The post 6 Social Media Trends Checklist 2018 For Every Marketer appeared first on Serped Solutions.